Details
SEO Specialist
Client: Simboti Digital
Year: 2018 -2025
SEO Specialist for Simboti Digital
As an SEO Specialist for Simboti Digital, I worked on enhancing website visibility, driving organic traffic, and boosting the brand's online presence through strategic optimization. My key responsibilities included:
Keyword Research
I conducted thorough keyword research using tools such as Ahrefs, Google Keyword Planner, and SEMrush to identify high-performing keywords with strong search volume and low competition. I also used Meta Inspector to analyze competitor metadata and gain insights into optimization opportunities, ensuring the keywords aligned with user intent and business goals.On-Page SEO
I optimized web pages by crafting effective meta titles, meta descriptions, and structured header tags (H1, H2, H3). I ensured strategic keyword placement in content, improved internal linking for better site navigation, and enhanced the overall structure for improved search engine rankings.Google My Business (GMB) Optimization
I optimized Google My Business profiles by updating business information, creating engaging posts, and managing customer reviews to improve local search visibility and engagement.Google Analytics & Performance Tracking
I leveraged Google Analytics to monitor website performance, track organic traffic, and analyze user behavior. Using this data, I provided actionable insights to refine SEO strategies and improve key metrics such as bounce rates, click-through rates, and conversions.
Through a combination of detailed keyword research, on-page SEO, and data-driven strategy adjustments, I helped Simboti Digital improve its search engine rankings, attract more targeted traffic, and enhance its online presence.
SEO
SEO Project for Simboti Digital
1. Project Overview
Objective:
Boost organic traffic by improving keyword rankings and optimizing on-page elements.
Increase local visibility through Google My Business (GMB) optimization.
Challenges:
Low keyword rankings.
Lack of optimized meta tags and headers.
Limited visibility in local searches.
SEO Strategy
Keyword Research:
Tools used: Ahrefs, Google Keyword Planner, and Meta Inspector.
Identified high-value keywords with low competition, focusing on target audiences and business goals.
On-Page Optimization:
Optimized meta titles, descriptions, and header tags (H1, H2, H3) across key pages.
Improved content structure with strategic internal linking.
Google My Business Optimization:
Updated business details, added engaging posts, and optimized images for better local SEO.
Actively managed reviews to build trust and improve customer engagement.
Analytics Tracking:
Used Google Analytics to monitor website traffic, user behavior, and conversion rates.
Provided detailed reports to refine and enhance the SEO strategy.
Results
Increased organic traffic by approximately 25-35% over three months through targeted keyword optimizations.
Boosted keyword rankings:
Example Keyword 1: Moved from position 25 to position 8 on Google.
Example Keyword 2: Moved from position 40 to position 15 on Google.
Enhanced click-through rates (CTR) by optimizing meta titles and descriptions, increasing CTR by 15-20% on key pages.
Improved local visibility through Google My Business optimization, leading to a 30% increase in profile views and 20% more inquiries from local customers.
Reduced bounce rate by approximately 10-15%, indicating better user engagement and improved content relevance.
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