SEO

🔍 SEO Specialist – Simboti Digital

As an SEO Specialist for Simboti Digital, I led initiatives to improve website visibility, organic search rankings, and user experience through comprehensive on-page SEO and technical optimization.

Key focus areas included:

🔑 Keyword Research
Used Ahrefs, SEMrush, Google Keyword Planner, and Meta Inspector to identify high-impact keywords based on volume, competition, and user intent, supporting both content and technical SEO strategies.
📝 On-Page SEO
Optimized meta titles, descriptions, headers (H1–H3), and internal linking. Integrated target keywords strategically while maintaining readability and structure for both users and search engines.
🧩 Structured Data (Schema Markup)
Implemented JSON-LD schema types (Organization, Article, LocalBusiness) to boost SERP performance and support rich results. Validated using Google’s Rich Results Test and Schema.org Validator.
📈 Core Web Vitals & Technical SEO
Monitored and optimized key performance metrics like LCP, FID, and CLS to improve load times and interactivity. Worked with dev teams to fix layout shifts, lazy load images, and reduce render-blocking resources.
⚡ Site Speed Optimization
Minimized scripts, optimized images, enabled browser caching, and leveraged CDN to improve page load times, particularly on mobile.
📱 Mobile SEO
Ensured mobile-first indexing readiness through responsive design checks, mobile usability fixes, and performance audits.
📍 Google My Business (GMB) Optimization
Maintained business listings, managed reviews, and posted updates to boost local search visibility and customer trust.
📊 Analytics & Reporting
Used Google Analytics and Search Console to monitor bounce rates, CTRs, and keyword performance. Delivered insights and action plans for ongoing strategy refinement.

By combining content optimization with technical and structural SEO, I helped Simboti Digital achieve higher rankings, engage users more effectively, and convert visibility into measurable growth.

SEO Project for Simboti Digital

Project Overview

Objective:

Boost organic traffic by improving keyword rankings and optimizing on-page elements.
Increase local visibility through Google My Business (GMB) optimization.

Challenges:

Low keyword rankings.
Lack of optimized meta tags and headers.
Limited visibility in local searches.

SEO Strategy

Keyword Research:

Tools used: Ahrefs, Google Keyword Planner, and Meta Inspector.
Identified high-value keywords with low competition, focusing on target audiences and business goals.

On-Page Optimization:

Optimized meta titles, descriptions, and header tags (H1, H2, H3) across key pages.
Improved content structure with strategic internal linking.

Google My Business Optimization:

Updated business details, added engaging posts, and optimized images for better local SEO.
Actively managed reviews to build trust and improve customer engagement.

Analytics Tracking:

Used Google Analytics to monitor website traffic, user behavior, and conversion rates.
Provided detailed reports to refine and enhance the SEO strategy.

Results

Increased organic traffic by approximately 25-35% over three months through targeted keyword optimizations.
Boosted keyword rankings:
- Example Keyword 1: Moved from position 25 to position 8 on Google.
- Example Keyword 2: Moved from position 40 to position 15 on Google.
Enhanced click-through rates (CTR) by optimizing meta titles and descriptions, increasing CTR by 15-20% on key pages.
Improved local visibility through Google My Business optimization, leading to a 30% increase in profile views and 20% more inquiries from local customers.
Reduced bounce rate by approximately 10-15%, indicating better user engagement and improved content relevance.

Next project →

Got a partnership idea, or a project you need help with? Shoot me a line and let's talk.

Details

SEO